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Weekend Recap of #ElfBirthday Events in Atlanta, Los Angeles and New York

Niche Parent proudly presented a weekend of blogger meet-up events in Atlanta, Los Angeles and New York Saturday, August 9th featuring the family behind The Elf of the Shelf traditions. Influencers learned how one Georgia family's Christmas tradition launched in 2004, then expanded across the world to include The Elf of the Shelf: A Birthday Tradition in 2013 and an upcoming project for pets to be released later this year. In 2004, twin sisters Chanda Bell and Christi Pitts, along with their mother, Carol Aebersold, self-published The Elf on the Shelf: A Christmas Tradition book.┬áThe story of the magical elf who arrives for the Christmas holiday and reports to Santa who's naughty and nice, started without a business or marketing plan.┬áThe family's efforts were truly grassroots. They … [Read more...]

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